Have you ever thought that if a house is really nice but no one looks at it, does the look really matter? For a seller, the most important thing is visibility. With every passing day, there is a hoard of inventory added in the real estate market- in various categories. So, in a market that runs predominantly on constant improvements in the methods of wooing the clientele, getting traffic and engaging the same is utterly important.
However, the question of the hour is, with so many properties in the market, is it possible for a seller to stand out in the crowd? If so, how exactly?
Our wants are unlimited, and it is definitely not an easy task to get the desired number of traffic on a property listing. However, by following a certain set of do’s and don’ts, a seller can increase the traffic in a listed property. Below are listed some simple real estate listing tips which will help increase traffic on your listing.
>> Mobile friendly- The world is increasingly getting confined in our smartphones. Buyers these days do not necessarily spend time reading papers or surfing the computer at home looking for listings. Thus, by designing a mobile-friendly website and a user-friendly application, a buyer can give extraordinary experience to its user. Also, by introducing various offers and coupon codes in the app, the seller can further appease the buyers.
>> Go online- Now, when we say ‘go online’, we don’t just mean building an app or a website for your business. As almost more than 90% of the global business done today has a base online, you too need to make your presence felt. This is where social media marketing plays its role. Being active on various social media portals is tremendously important to boost traffic these days.
>> White-hat SEO- However, barely making you listing public in the social media portal won’t do the job. SEO or Search Engine Optimization is essential to create a niche for your online listing and generate a niche traffic for the same. Without any active SEO activities, it is nearly impossible for a listing to receive the desired results on its own.
>> The Presentation- If you notice, you will realize that the property listings that get huge likes are the ones which have either one of the three qualities- exceptionally beautiful photos, videos of the property or great content defining them. Without these, your posting will just be one of the hundreds of posts that we scroll through our news feed every other minute. Presentations play a huge, yet majorly ignored role when it comes to selling a product. Why ignore it when we are talking about increasing traffic?
>> Customer relationship- We have written exclusive articles on the tips and tricks to increase the client base and maintain healthy and strong relationships with them. The relationship that exists between a buyer and seller is the bloodline of any business, and nurturing it is a must.
No matter how long you’ve been in the industry, there are always new things you can learn to help you do your job better. Hope we helped you in learning some tips today.