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The real estate business and social media

A real estate marketeer can never be absolutely sure about where his next potential client can be from. As millennials now make up a huge chunk of the market of first-time home-buyers, and 99% of them using the internet to research properties, social media has come to play a significant role in the process of functioning of the real estate industry. To find the desired results, these young buyers are now including property-related hashtags and social media feeds in their searches. This is just the tip of the iceberg and has come a long way from the process of home-buyers feeding the search engine with a few keywords to derive on a conclusion.

A real estate marketeer can never be absolutely sure about where his next potential client can be from.  As millennials now make up a huge chunk of the market of first-time home-buyers, and 99% of them using the internet to research properties, social media has come to play a significant role in the process of functioning of the real estate industry. To find the desired results, these young buyers are now including property-related hashtags and social media feeds in their searches. This is just the tip of the iceberg and has come a long way from the process of home-buyers feeding the search engine with a few keywords to derive on a conclusion.

Real estate has been and always will be a people business and social media couldn’t be more about people. Social media is so important because that’s where the eyeballs are. The best real estate marketers think of both online marketing and offline marketing on similar lines. It is no brainer that social media marketing serves as a bridge connecting the demand and supply parties of the real estate industry, thus boosting real estate marketing efforts. Various social media platforms like Facebook, Twitter, Pinterest, YouTube etc. helps in building trust and hence increasing the market base. It can be appreciated that with time, real estate agents have been pretty good at utilizing a variety of social media tools.

However, social media yield results only when it is used smartly. We have listed a few tips to tap social media in the best way for a booming real estate business:

  1. Shortlisting the portals: Social media is as vast as an ocean can be. So, diving into it without proper research will mean only drowning.  It is advisable to shortlist and focus on a handful of mediums and work diligently in them. For a real estate marketer, social media portals like Facebook, Twitter, Pinterest, and LinkedIn are the best ones to generate the best results.
  2. Set up a Facebook Page- Never should a real estate marketer use his/her personal profile for real estate services as it lacks professionalism. Also, a profile misses out on a lot of essential business features like paid promotions, contests, insights etc. Pages create more engagement with the user base.
  3. Be responsive: Just generating the leads and driving traffic to the website does not result in increased sales. But nothing can be sourer in social media than irresponsive presence. Thus, it is extremely important to have a response option- call, e-mail, etc. — so readers can easily follow up with you, and have a strategy to reply quickly to any and all leads.
  4. Play with creativity, be unique: With so much information on the internet these days, being actually helpful and standing out from the crowd is quite a task. Real estate posts should educate the readers with facts and material, something they can use later.
  5. Go with video: Videos have a much wider appeal to the mass than still pictures. So it is always better to put videos of properties, as they capture more followers. Options like Facebook Live are definitely a cherry on the top.
  6. Get competitive: The coolest thing about social media marketing is that nothing gets old. A trick that was used by a certain real estate builder was used can be implicated by another, with or without modifications. Builders can visit your competitors’ social media sites to get a fair idea of what’s working and going viral before designing a post.
  7. Advertisements to the go- Each social media portal come with an option to post ads. Such specifically geo-targeted works wonders than offline ads, resulting in more leads and revenue generation.

With social media as an effective marketing tool belt, real estate builders have been well equipped to grow their business, engage their prospects, build the reputation as a true real estate pro.